Web Analyst
Analyze digital data to provide actionable insights, optimize web performance, and contribute to the success of digital campaigns and customer journeys.
Marketing
Job Family
AU$110K
Salary
Average salary in Australia
4%
Job Growth
Web Analysts play a crucial role in generating insights and analytics related to digital commerce and web performance. They focus on creating dashboards, reports, and advanced analytics that directly influence digital campaigns and the customer journey, ultimately optimizing website performance and conversion rates.
What are the typical responsibilities & duties of a Web Analyst?
- Collaborate on various projects and programs, contributing to the development of solutions in conjunction with QA resources, developers, and technical teams.
- Acquire and maintain expertise in company platforms, exploring alternative solutions, and conducting product enhancement analysis and design.
- Assist in the development of product enhancements within client projects, ensuring functionality is designed for reusability by technology teams.
- Analyze website and performance marketing data to provide actionable insights to management.
- Provide insights into website traffic, customer behavior, order patterns, and product selection.
- Conduct descriptive statistical analysis to identify key trends in the customer journey.
- Perform analysis on customer segmentation, forecasting, experience optimization, and A/B testing.
- Collaborate with key stakeholders to define testing protocols for deriving insights to solve business problems.
- Define key performance indicators (KPIs) for each platform and design reporting formats for tracking and measurement.
- Create reports that offer rich insights for intended audiences and develop dashboards for at-a-glance business performance tracking.
- Translate statistical results into actionable business plans.
- Utilize data to construct compelling narratives tailored to the intended audience.
- Continuously analyze data to enhance business intelligence programs.
What are the role requirements of a Web Analyst?
- Minimum of 3 years of experience in a similar web analytics role.
- Advanced Google Analytics 4 user with hands-on experience in data layers, event tracking, and complex e-commerce tracking.
- Proficiency in data visualization tools, ideally using Looker/DataStudio or similar.
- Logical analytical problem solver with outstanding attention to detail.
- Proactive self-starter with a curiosity for maximizing data potential.
- Ability to confidently engage peers and stakeholders with a high degree of autonomy.
- Strong communication, influencing, and presentation skills.
- Experience with data visualization platforms such as PowerBI.
- Experience analyzing web and mobile data to make actionable recommendations.
- Expertise in common digital marketing experiments such as A/B testing.
- Strategic thinker with experience in solving customer-level business challenges.
- Highly analytical with strong mathematical and statistical knowledge.
- Self-motivated and accountable with keen attention to detail.
- Excellent written and verbal communication skills.
- Ability to prioritize and meet timelines in a fast-paced and dynamic environment.
Common Web Analyst Required Skills
Area ChartsArrays
Asana
Bitbucket
Chain-of-Thought Prompting
ChatGPTClassification MetricsColumn ChartsConditional ProbabilityContent GenerationConversion Rates
CriteoCross Domain TrackingCross-Device TrackingCross-origin Resource SharingData CompressionData OrchestrationDatabase Performance Optimisation
ELT PipelinesFFTFirewalls
FivetranForkingFunnel ChartsImbalance Class ProblemIn-Memory ComputingIntegrated Development EnvironmentsMariaDBMarketing ChannelsModel BiasPixelsRate LimitingRemarketing
RudderStackSocial Media Data Analysis
SolarWinds
StataTeam BuildingUser Behaviour AnalyticsUser Experience ResearchWaterfall ChartsWeb Application FirewallsWebsite AnalyticsWebsite Design
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Overall, I found the test to be well-designed and comprehensive, effectively assessing the relevant skills and knowledge required for the position. The questions were thought-provoking and challenged me to think critically.
Sami
Senior marketing manager candidate for leading SE Asia corporate
I like the way the Test is presented to me. Enough time is given to prepare for the Test. Also the questions are very clearly presented with enough time limit to answer it.
Mohammed
Analytics candidate at Asia Pacific enterprise
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