Search Analyst

Roles

Search Analyst

Marketing

Job Family

AU$105K

Salary

Average salary in Australia

Job Growth

Open Roles

Job openings on Alooba Jobs

Search Analysts specialize in managing search engine marketing campaigns, focusing on both organic and paid search strategies. They work with platforms like Google, Microsoft, and Yahoo to optimize search performance, analyze trends, and create effective advertising campaigns. Their expertise includes keyword development, ad creation, campaign analysis, and leveraging data to drive strategic decisions. Search Analysts play a crucial role in maximizing online visibility and achieving specific marketing targets.

What are the responsibilities & duties of a Search Analyst?

Managing holistic SEM programs including keyword development, ad creative strategy, trafficking recommendations, and reporting
Actively participating in strategy meetings and documenting key action items
Analyzing data from multiple sources to draw actionable conclusions
Optimizing and testing bid strategies for improved performance
Translating campaign goals into effective SEM tactics and executing them efficiently
Implementing Paid Search best practices and identifying opportunities for optimization
Monitoring industry trends and summarizing key findings for stakeholders
Developing proficiency with SEM tools and platforms
Creating and refining campaign ad copy and ensuring accurate tagging of traffic and creative elements
Developing performance forecasts and budget recommendations based on data analysis
Collaborating with clients and internal teams to provide concise and timely reporting
Daily, weekly, and monthly performance monitoring to optimize campaigns

What are the required skills & experiences of a Search Analyst?

A four-year degree and 1-2 years of experience in analytical or digital marketing; exposure to SEM preferred
Strong problem-solving skills and effective time management
Detail-oriented with a commitment to accuracy and objectives
Solid quantitative, research, and data interpretation skills
Familiarity with the digital advertising space and a passion for SEM
Strong communication skills, both written and verbal
Experience in paid search across major U.S. search engines and ad platforms
Proven record of success in paid search marketing programs
Skills in both quantitative and qualitative analysis
Aptitude for managing campaigns in a dynamic environment
High attention to detail and strong problem-solving abilities
Ability to work independently and collaboratively

Discover how Alooba can help identify the best Search Analysts for your team

Common Search Analyst Required Skills

Over 200,000 Candidates Can't Be Wrong

This was a very interesting round and definitely tests our business acumen. Would be excited to see what's ahead.

Anoop

Data analytics candidate for large enterprise

This is a great test experience that I've not come across before. It has inspired me to brush up on my analytical skills whether or not I'd be offered this role. I'd like to thank the team for this setup and for the time and consideration.

Lee Yee

Senior marketing candidate at leading online travel enterprise

Overall I am very happy with the way this test is structured, specially adding the video at the end is an unique experience where it showcases my personality to the recruitment team.

Neeraj

Social media strategy analyst for global hotel company

This was a great platform to give the exam and was pretty easy to use for me, even as a newbie to this platform.

Udaya

Senior data science candidate for consumer good multinational

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