CRM Analyst
Leverage customer relationship management data to improve business relationships and drive sales growth.
Marketing
Job Family
AU$90K
Salary
Average salary in Australia
4%
Job Growth
CRM Analysts specialize in analyzing customer relationship management (CRM) data to enhance customer engagement, optimize marketing strategies, and drive sales growth. They play a key role in understanding customer behaviors, segmenting audiences, and aiding in the development of targeted marketing campaigns. CRM Analysts are adept at using CRM platforms, interpreting data analytics, and providing actionable insights to support business objectives.
What are the responsibilities & duties of a CRM Analyst?
- Develop and implement CRM strategies to improve customer engagement and retention
- Analyze customer data to identify trends, behaviors, and opportunities for business growth
- Collaborate with marketing and sales teams to design targeted campaigns based on CRM data insights
- Manage and maintain the CRM database, ensuring data accuracy and completeness
- Generate regular reports on CRM activities, campaign effectiveness, and customer feedback
- Conduct A/B testing for various marketing campaigns to optimize customer response rates
- Provide recommendations for enhancing customer experience and loyalty based on data analysis
- Assist in the integration of CRM systems with other business platforms for seamless data flow
- Train and support team members in the effective use of CRM tools and data
- Stay updated with the latest CRM technologies and data analysis methodologies
What are the required skills & experiences of a CRM Analyst?
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- Proven experience in CRM systems and data analysis
- Strong understanding of marketing principles and customer engagement strategies
- Excellent analytical and problem-solving skills
- Proficient in data visualization and reporting tools
- Ability to communicate complex data insights in a clear and effective manner
- Experience in campaign management and marketing automation platforms
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Team player with excellent interpersonal and collaboration skills
- Keen interest in staying abreast of industry trends and technological advancements
Common CRM Analyst Required Skills
Automation ServerCausal InferenceClassification MetricsColumn ChartsCookiesData Compression
Data Quality AssuranceData TypesDatabase Performance OptimisationETL PipelinesExtract, Transform, LoadFacebook AdsGaussian Mixture ModelsHashed Data
HubSpotIgnoringImbalance Class ProblemLarge Language ModelsLinear Model AnalysisMariaDBPrincipal Component AnalysisPrototyping
SAP Data ServicesSSLType 1 ErrorUnsupervised AlgorithmsUser Experience ResearchVirusesWeb Application FirewallsWorkflow
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Frankly, I loved the entire experience, I learned my shortcoming, giving a test like this after a while. An we know, practise and practise will make the you perfect!!
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Senior marketing manager for travel company
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Product analytics candidate at tech scale up
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Senior strategy manager candidate at global travel giant
This is a great test experience that I've not come across before. It has inspired me to brush up on my analytical skills whether or not I'd be offered this role. I'd like to thank the team for this setup and for the time and consideration.
Lee Yee
Senior marketing candidate at leading online travel enterprise
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